The creation of a Twitter directory was helpful so our client could later see the types of publics to connect with. During the campaign we received more tweets about Friends for Life, had retweets and a more consistent  presence on Twitter.

FFL's Klout score jumped from 22 to 34 during the time of the campaign. This was done by creating more interaction among our friends on Twitter and Facebook.  

Our Facebook page was improved by adding more pictures for friends to comment on along with interesting facts daily about what goes on at Friends for Life. During the campaign we received more comments on posts and interaction among other users.