Research:
• Interview key publics and volunteers to find out what areas the organization is lacking in regard to publicity
• Talk with executive figures to find out their goals for the organization

• Determine the organization's online and social media presence



Print Media:
• Create a new brochure with new look and copy
• Make flier for upcoming spring event
• Make other promo items for spring event such as pledge cards and brochures 

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Social Media:
• Create a Twitter directory for future use
• Tweet daily for more social media interaction
• Give Twitter page a more appealing and match with FFL colors
• Re-tweet posts from relatable publics
• Post daily Facebook
• Comment on pages relating to the organizations mission and audiences 
• Raise Klout Score by at least 10



Press:
• Create press releases for the upcoming fundraising event
• Write an interesting feature story for future publication
• Conduct interviews with important figures and volunteers for prospective feature stories