Friends for Life (FFL) helps the elderly and people with disabilities live independently through five programs and brings generations together to enhance lives.



FFL helps nearly 1,000 people per year in their quality of life programs, guardianship program and the adult day care. Clients are 65 % women and 35% men between the ages of 18 and 96.















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When trying to promote FFL in the Waco community we must keep in mind we are targeting both the elderly and people with disabilities. As a result, we must present FFL to the community with an intergenerational approach, using both traditional print and social media to appeal to all ages.



To gain the attention of our target audience, we need to increase FFL's use of modern media communication tools. Since our target audience ranges in age from 18-90+, new media forms are needed to reach the entire audience. The public relations products we will use to promote FFL will include: new brochures and flyers, pledge cards for donors, a feature story, a video PSA, increased social media presence, and a Twitter directory.



The reason for emphasis on social media is the result of the changing media landscape with an increase in the number of social media users in recent years. In order to maintain focus maintain the goal of an intergenerational approach we must reach the most diverse audience through both traditional and social media. 







Competitors

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Because FFL is a nonprofit organization, they don't necessarily have competitors. However, other similar organizations such as local nursing homes, hospice care, in-home care takers, hospitals and assisted living programs cater to the same audience. FFL differs from such similar organization because it  they promote independent living for a long as possible through five areas of service. The typical nursing home, which only provides minimal medical care and sustained living.

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