FRIENDS FOR LIFE
Group Evaluation
Evaluation Methods
- Track articles to measure the amount of media coverage for Friends for Life (FFL)
- Track social media presence
- Conduct surveys among the Waco community to measure increased awareness
- Keep a record of all donations
Overall Campaign Evaluation
After implementing the use of new print materials and increasing social media presence there was an increase in awareness about Friends for Life.
Improvements included more interaction from target audience on Facebook and Twitter, more questions about volunteer opportunities and a more identifiable and appearing look to printed media materials.
The use of the media tactics have set Friends for Life up for an increasing number of volunteers, donations and more identifiable and appealing look to printed media materials.
We are pleased with the products produced for the campaign. We hope to see our materials and actions continue to bring success FFL Life.
We believe in the FFL mission and are confident our work will be a stepping stone towards expansion and future success to such a wonderful organization.